sp360 // insights

August 14, 2020

Future-Forward Technology for Productive People

Spring 2020 was a season like no other. Heading into the fall, we are facing a high degree of uncertainty about many things. But one thing is clear. Going forward . . .


July 7, 2020

Four Most Common Attribution Models

Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...


May 5, 2020

Five Tips for Marketers in the New Normal

"Life is like riding a bicycle, to keep your balance, you must keep moving" - Albert Einstein. There is wisdom in that quote, along with a reminder that it is essential...


April 2, 2020

Paper as Part of the Design

We continue our four-part series "Color and Its Impact In Marketing," with a question; How about designing a finished direct mailer that becomes something tangible and special the recipient can keep forever?


March 30, 2020

Maximize the value of your direct mail marketing

If you want to maximize the value of direct mail marketing, you’ll need to do more than just send a quarterly newsletter. Here are your seven tips for success...


March 27, 2020

The Influence of Color in Direct Mail

As we continue our four-part series "Color and Its Impact In Marketing," we would like to bring light on very common vehicle marketers use: The Envelope


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