Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...

"Life is like riding a bicycle, to keep your balance, you must keep moving" - Albert Einstein. There is wisdom in that quote, along with a reminder that it is essential...

We continue our four-part series "Color and Its Impact In Marketing," with a question; How about designing a finished direct mailer that becomes something tangible and special the recipient can keep forever?

If you want to maximize the value of direct mail marketing, you’ll need to do more than just send a quarterly newsletter. Here are your seven tips for success...

As we continue our four-part series "Color and Its Impact In Marketing," we would like to bring light on very common vehicle marketers use: The Envelope

Color permeates all aspects of human culture; it’s an emotional connection to our psychology...

Have you heard of ShareMail? If the answer is no, you're not alone...