sp360 // insights

July 7, 2020

Four Most Common Attribution Models

Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...


May 5, 2020

Five Tips for Marketers in the New Normal

"Life is like riding a bicycle, to keep your balance, you must keep moving" - Albert Einstein. There is wisdom in that quote, along with a reminder that it is essential...


April 2, 2020

Paper as Part of the Design

We continue our four-part series "Color and Its Impact In Marketing," with a question; How about designing a finished direct mailer that becomes something tangible and special the recipient can keep forever?


March 30, 2020

Maximize the value of your direct mail marketing

If you want to maximize the value of direct mail marketing, you’ll need to do more than just send a quarterly newsletter. Here are your seven tips for success...


March 27, 2020

The Influence of Color in Direct Mail

As we continue our four-part series "Color and Its Impact In Marketing," we would like to bring light on very common vehicle marketers use: The Envelope


March 24, 2020

The Value of Color

Color permeates all aspects of human culture; it’s an emotional connection to our psychology...


March 10, 2020

Share Mail seems to be one of the Post Office's best-kept secrets.

Have you heard of ShareMail? If the answer is no, you're not alone...


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