Get Charged Up! Integrated Marketing Campaign

Leading software provider for the financial industry implements 3 touch marketing campaign to market its new product to banks and credit unions.

Touch 1 (pictured above left) consisted of a personalized letter, product flyer and 9×12″ branded envelope.

Touch 2 (pictured above right) consisted of a branded USB charging station, booklet and branded box.

Touch 3 (not pictured) was an email invitation.

All three components included a personalized URL which directed the recipients to the campaign website. The campaign website was setup to welcome the recipients, highlight product benefits and allow recipients to register for one of two product webinars and/or request more information.

Why was this campaign such a huge success? Multiple touches and great data!

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