eReferral Integrated Marketing Campaign

A leading technology company launches 3-touch C-Level marketing campaign to inform, educate and persuade a select group of prospects into taking a meeting with a representative from the company.

Touch 1 (pictured above left) consisted of a personalized booklet and Bonsai tree.

Touch 2 (pictured above middle) consisted of branded scissors and booklet.

Touch 3 (pictured above right) consisted of a book and personalized bookmark. All three components included a personalized URL which directed the recipients to the campaign website. The campaign website was setup to welcome the executives and allow them to download an ROI calculator and an issue brief.

One CFO of a large hospital took the time to call within 50 minutes of receiving the bonsai tree. Why was this campaign such a huge success? Creative campaign theme!

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