Project Overview ::
At Standard Press we define “The Art of the Campaign” as turning print into a complete integrated multichannel strategic conversation. Keeping the messaging on-point with dynamic imagery that communicates the value of your brand. Holding that print collateral in your hand, you experience a rare maker-moment of satisfaction. The piece is just what you needed, and it would work perfectly as the foundation for a complete campaign. The inspiration for the creative, messaging, and campaign design for this direct mailer is taken from the book The Art of War, written by ancient Chinese military strategist Sun Tzu, often referred to as Master Sun. The book is comprised of 13 chapters, divided into five sections to determine conditions on the battlefield: We blended these strategies in designing our campaign: The Art of Campaigns.
What We Produced ::
We began our campaign journey with 1433 qualified leads. A combination of existing customers, and qualified prospects.Our in-house creative team StudioSP designed a highly targeted, on-point creative direct mail piece. We teased the receiving of the direct mail piece with a brief email sent on behalf of Standard Press’ VP, Roberto Gomez. Outlining the Campaign and what to expect in the coming weeks. A Thursday morning email sent 2 days after the direct mail piece was received. The email send was based on Track n Trace from the USPS. A final email was sent to all non-responders 10 days after email 2.
In The End ::
We had 168 contacts take the next step and visit theartofcampaigns.com, giving this campaign a whopping 49.06% engagement rate. Of these 168 individual site visits 70 customers and prospects downloaded the e-book, and that resulted in 70 direct sales calls for our team to discuss how SP and StudioSP can help turn your printed pieces into complete, integrated, multi-channel, strategic conversations.
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