Why Print Marketing Still Takes the Prize

Today’s marketing milieu is full of incredible new digital technologies – and yet, print remains the favored channel for many brands. As it turns out, there’s plenty of scientific research proving just how powerful print still is. There are plenty of upsides to digital media, of course, but when it comes to creating a long-lasting,…
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What Makes Branded Merch Go Viral?

Forget Taylor Swift or the second overtime win in Super Bowl history – one of the most memorable moments from the 2024 Super Bowl came from one of the commercials. Dunkin’ recruited an all-star cast, featuring Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez, for their “DunKings” commercial. Following the ad spot, the goofy…
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Contextual Advertising Takes Off

Behavioral advertising, third-party cookies, and other intrusive ad strategies are out. Contextual advertising is very much in. How can you maximize the benefits of this strategy? If you’re ready to dive into the world of contextual advertising, here’s what you need to know.   It Looks Like It Sounds Contextual advertising is one of those…
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6 Tips to Build Brand Advocates

Brand advocates (also sometimes referred to as brand ambassadors) are a key part of today’s marketing strategies. These representatives of your brand are exactly what they sound like: people loyal to your brand who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be!  …
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Open a Window into Your Customers’ Thought Processes

Want to understand what your customers really want? Look at their web searches. Consumer search trends are a window into what consumers care about and where their current priorities are focused. Whether you are updating your B2C or B2B marketing strategy, keep these fast-growing trends in mind.   Experiences Are Key Following the limits of…
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Marketing for High Involvement Purchases

Few consumers think much about purchasing a tube of toothpaste. We rely on familiar brands. Since this is a routine purchase with minimal risk, buyer involvement is generally low, and decisions are made quickly.  High involvement purchases are a different story. Potential customers, whether consumers or business buyers need more information before buying. Often, products…
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