The Influence of Color in Direct Mail

As we continue our four-part series "Color and Its Impact In Marketing," we would like to bring light on very common vehicle marketers use The Envelope. They're not just an empty vessel to hold your letter, using a pure white envelope is still a good alternative. Yet, when you add color (the right color), your message starts to pop and take a unique form of engagement. Using color (like classic blue ) not only compliments your message but can bring your brand alive. Also, you can incorporate a full-color paper envelope with ranges from every color under the rainbow to neutrals, metallic, and even transparent.

Once you select to go through this design path, the number one question that is asked is; Does it affect the postal stream? Here is an excellent site https://lnkd.in/dMMAVGq to explain it all.

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