Offset Printing

Our diverse mix of premium equipment works in sync, turning out print jobs and run lengths of all sizes.

Learn More

Digital Printing

Our digital printing services produces vibrant, photo realistic results with efficiency and agility every time.

Learn More

Wide Format Printing

Using some of the most advanced print and cutting technologies, we produce creative that can't be ignored.

Learn More

Distribution Fulfillment & Mailing

Our customized distribution, fulfillment, and mailing services cover the whole kit and caboodle.

Learn More

Creative Experiences

We strategize, create and design, all with your goals in mind

Learn More

Branded Premiums

Our branded promotional products impact your marketing effectiveness and increase brand engagement.

Learn More
The StudioSP Team

May 5, 2020

Five Tips for Marketers in the New Normal

"Life is like riding a bicycle, to keep your balance, you must keep moving." - Albert Einstein

There is  wisdom in that quote, along with a reminder that it is essential to maintain momentum if we want to continue to move forward.

To jump-start thinking, we put together five ideas to consider as you plan.

5 Second Half Strategies

‍

1

Tradeshows cancellations have left a void. Consider planning your own event. It could be live when life returns to normal. Or you could do a virtual event – a peer-to-peer idea-sharing and networking lunch.

2

Loyal customers will be more critical than ever in the second half of the year. How do you market to them, and can you improve your strategy in any way?

3

If you have always wished you had time to map the buyer’s path to purchase, this is your moment. Once that is done, audit your content and marketing materials. Identify gaps and plan to fill them.

4

As you anticipate returning to your place of business, consider producing inspirational banners. They are an inexpensive way to communicate a positive message to customers and employees.

5

If your organization uses personas, look at how you can use them to create targeted email campaigns and direct mail. If you don’t use personas, consider creating three or four now to help you collect buying insights for use in the second half of the year.

‍

Marketers and creatives perform vital roles, and your determination, creativity, and business savvy are needed more than ever. If you reimagine your approach, please know we are here for you.

Whatever you need, WE GOT IT!

‍

Explore Other Articles:
Four Most Common Attribution Models
Paper as Part of the Design
Maximize the value of your direct mail marketing
The Influence of Color in Direct Mail
The Value of Color
Share Mail seems to be one of the Post Office's best-kept secrets.
< previous article
next article >