Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues.

The goal is always to evoke an emotional response out of customers, in order to build a story around your brand and to create a following.

Storytelling has always been around. From symbols painted on ancient cave walls to bedtime tales of princesses and toads, stories have been told in every culture throughout history.

To celebrate his 30th birthday, brand manager Taylor decided to get a tattoo on the inside of his wrist. He wasn't sure if he should go with a dramatic illustration of his spirit animal, the wolf, or a flowing script rendition of the phrase, "Carpe Diem."

One standard format for a matched mailing is a personalized letter or customized brochure mailed in a standard, closed-face envelope addressed to the recipient. Many marketers prefer...

Often, we act on impulse, clicking because an ad sparks curiosity or prompts us to explore...