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April 1, 2021

10 Storytelling Tips Every Marketer Should Know

Storytelling has always been around. From symbols painted on ancient cave walls to bedtime tales of princesses and toads, stories have been told in every culture throughout history.

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March 23, 2021

Augmented Reality Within Your Reach

To celebrate his 30th birthday, brand manager Taylor decided to get a tattoo on the inside of his wrist. He wasn't sure if he should go with a dramatic illustration of his spirit animal, the wolf, or a flowing script rendition of the phrase, "Carpe Diem."

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January 29, 2021

Your Peace-of-Mind Prescription for Matched Mailings

One standard format for a matched mailing is a personalized letter or customized brochure mailed in a standard, closed-face envelope addressed to the recipient. Many marketers prefer...

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September 28, 2020

Five Tips to Get Fingers Clicking on Online Ads

Often, we act on impulse, clicking because an ad sparks curiosity or prompts us to explore...

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August 14, 2020

Future-Forward Technology for Productive People

Spring 2020 was a season like no other. Heading into the fall, we are facing a high degree of uncertainty about many things. But one thing is clear. Going forward . . .

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July 7, 2020

Four Most Common Attribution Models

Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...

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