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June 1, 2021

Now’s the Time to Start Using Buyer Personas

Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues.

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May 6, 2021

Speaking in Pictures

The goal is always to evoke an emotional response out of customers, in order to build a story around your brand and to create a following.

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April 1, 2021

10 Storytelling Tips Every Marketer Should Know

Storytelling has always been around. From symbols painted on ancient cave walls to bedtime tales of princesses and toads, stories have been told in every culture throughout history.

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March 23, 2021

Augmented Reality Within Your Reach

To celebrate his 30th birthday, brand manager Taylor decided to get a tattoo on the inside of his wrist. He wasn't sure if he should go with a dramatic illustration of his spirit animal, the wolf, or a flowing script rendition of the phrase, "Carpe Diem."

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January 29, 2021

Your Peace-of-Mind Prescription for Matched Mailings

One standard format for a matched mailing is a personalized letter or customized brochure mailed in a standard, closed-face envelope addressed to the recipient. Many marketers prefer...

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September 28, 2020

Five Tips to Get Fingers Clicking on Online Ads

Often, we act on impulse, clicking because an ad sparks curiosity or prompts us to explore...

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