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July 7, 2020

Four Most Common Attribution Models

Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...

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May 5, 2020

Five Tips for Marketers in the New Normal

"Life is like riding a bicycle, to keep your balance, you must keep moving" - Albert Einstein. There is wisdom in that quote, along with a reminder that it is essential...

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April 2, 2020

Paper as Part of the Design

We continue our four-part series "Color and Its Impact In Marketing," with a question; How about designing a finished direct mailer that becomes something tangible and special the recipient can keep forever?

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March 30, 2020

Maximize the value of your direct mail marketing

If you want to maximize the value of direct mail marketing, you’ll need to do more than just send a quarterly newsletter. Here are your seven tips for success...

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March 27, 2020

The Influence of Color in Direct Mail

As we continue our four-part series "Color and Its Impact In Marketing," we would like to bring light on very common vehicle marketers use: The Envelope

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March 24, 2020

The Value of Color

Color permeates all aspects of human culture; it’s an emotional connection to our psychology...

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March 10, 2020

Share Mail seems to be one of the Post Office's best-kept secrets.

Have you heard of ShareMail? If the answer is no, you're not alone...

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