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January 29, 2021

Your Peace-of-Mind Prescription for Matched Mailings

One standard format for a matched mailing is a personalized letter or customized brochure mailed in a standard, closed-face envelope addressed to the recipient. Many marketers prefer...

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September 28, 2020

Five Tips to Get Fingers Clicking on Online Ads

Often, we act on impulse, clicking because an ad sparks curiosity or prompts us to explore...

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August 14, 2020

Future-Forward Technology for Productive People

Spring 2020 was a season like no other. Heading into the fall, we are facing a high degree of uncertainty about many things. But one thing is clear. Going forward . . .

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July 7, 2020

Four Most Common Attribution Models

Attribution is one of the most important elements of an effective marketing strategy, providing efficiency gains of 15-30%...

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May 5, 2020

Five Tips for Marketers in the New Normal

"Life is like riding a bicycle, to keep your balance, you must keep moving" - Albert Einstein. There is wisdom in that quote, along with a reminder that it is essential...

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April 2, 2020

Paper as Part of the Design

We continue our four-part series "Color and Its Impact In Marketing," with a question; How about designing a finished direct mailer that becomes something tangible and special the recipient can keep forever?

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